RAD - Random Absorbed Dose of Fruits

Rad is all you ever dreamed: It's a sparkling tea, organic and unsweetened. 

Surprisingly, it has the most unexpected combinations of fruits delivered in a can. 
It's the fanciest in the market. An explosion of new flavors you can't forget.

Bold and eccentric color combos are mixed with a seventies vibe to give a surreal mood.
Having fun with retro slang terms to bring a more sassy and daring brand tone.

Want some?
Once you go Rad, you never go back.


Directed by: NotReal
Produced by: Kasana

Creative Direction: Milton Gonzalez & Valeria Moreiro
Executive Production: Roberto Connolly

Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Design: Luján Borzi, Pia Alive, Florencia Tasso, Milton Gonzalez, Valeria Moreiro,
Animation & Compositing: Milton Gonzalez, Roberto Connolly

Typefaces used: Nimbus Sans, Jaune Grande.

Year: 2019