About this project
that needed a full identity development for their store opening early 2017.
The concept was to play with medicinal and organic.
Modern, rational and simple layouts are combined with recycled paper and organic shaped
patterns inspired in the idea of fluids, raw ingredients and mixes.
The tone of voice is straightforward, clear and neutral.
Fresh, shocking colors add energy to idea of detox and well-being.
The power of nature.
Client: Sparaw Juice Factory
Creative Direction: Bunker3022 & Valeria Moreiro
Production: Martina Soares Gache
Graphic Design & Art direction: Valeria Moreiro