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<channel>
	<title>Valeria Moreiro</title>
	<link>http://valeriamoreiro.com</link>
	<description>Valeria Moreiro</description>
	<pubDate>Sat, 27 Apr 2013 15:57:20 +0000</pubDate>
	<generator>http://valeriamoreiro.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Bartolomé</title>
				
		<link>http://valeriamoreiro.com/Bartolome</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/Bartolome</comments>

		<pubDate>Sat, 27 Apr 2013 15:57:20 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[café, ID, coffee shop, type]]></category>

		<guid isPermaLink="false">5498027</guid>

		<description>&#60;img src="http://payload159.cargocollective.com/1/5/181841/5498027/01_ 800x 600.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload159.cargocollective.com/1/5/181841/5498027/01_ 800x 600_o.jpg" data-mid="29607877"  border="0" align="left"/&#62;&#60;img src="http://payload159.cargocollective.com/1/5/181841/5498027/02_apron 800x 600.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload159.cargocollective.com/1/5/181841/5498027/02_apron 800x 600_o.jpg" data-mid="29607872"  border="0" align="left"/&#62;&#60;img src="http://payload159.cargocollective.com/1/5/181841/5498027/03_madera_800 x600.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload159.cargocollective.com/1/5/181841/5498027/03_madera_800 x600_o.jpg" data-mid="29607871"  border="0" align="left"/&#62;&#60;img src="http://payload159.cargocollective.com/1/5/181841/5498027/04_fosforos.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload159.cargocollective.com/1/5/181841/5498027/04_fosforos_o.jpg" data-mid="29607870"  border="0" align="left"/&#62;&#60;img src="http://payload159.cargocollective.com/1/5/181841/5498027/05_taza.jpg" width="670" height="500" width_o="804" height_o="600" src_o="http://payload159.cargocollective.com/1/5/181841/5498027/05_taza_o.jpg" data-mid="29607867"  border="0" align="left"/&#62;


Identidad para un café resto en Dolores, provincia de Buenos Aires.

Identity developed for a coffee shop in Dolores, Buenos Aires.

_

Proyecto realizado con  C Armand Ugon

_

Many thanks to Jacinta Igham for letting us use her apron for our project!

</description>
		
		<excerpt>   Identidad para un café resto en Dolores, provincia de Buenos Aires.  Identity developed for a coffee shop in Dolores, Buenos Aires.  _  Proyecto realizado con ...</excerpt>

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	</item>
		
		
	<item>
		<title>Tramas</title>
				
		<link>http://valeriamoreiro.com/Tramas</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/Tramas</comments>

		<pubDate>Sun, 04 Nov 2012 22:37:51 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[pattern, modules]]></category>

		<guid isPermaLink="false">4377617</guid>

		<description>&#60;img src="http://payload103.cargocollective.com/1/5/181841/4377617/01_A_para tramas_valeria moreiro.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload103.cargocollective.com/1/5/181841/4377617/01_A_para tramas_valeria moreiro_o.jpg" data-mid="23170660"  border="0" align="left"/&#62;&#60;img src="http://payload103.cargocollective.com/1/5/181841/4377617/01_B_para tramas_vertical_valeria moreiro.jpg" width="670" height="837" width_o="1024" height_o="1280" src_o="http://payload103.cargocollective.com/1/5/181841/4377617/01_B_para tramas_vertical_valeria moreiro_o.jpg" data-mid="23170662"  border="0" align="left"/&#62;&#60;img src="http://payload103.cargocollective.com/1/5/181841/4377617/02_A_para tramas_valeria moreiro.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload103.cargocollective.com/1/5/181841/4377617/02_A_para tramas_valeria moreiro_o.jpg" data-mid="23170666"  border="0" align="left"/&#62;&#60;img src="http://payload103.cargocollective.com/1/5/181841/4377617/02_b_para tramas_vertical_valeria moreiro.jpg" width="670" height="837" width_o="1024" height_o="1280" src_o="http://payload103.cargocollective.com/1/5/181841/4377617/02_b_para tramas_vertical_valeria moreiro_o.jpg" data-mid="23170667"  border="0" align="left"/&#62;&#60;img src="http://payload103.cargocollective.com/1/5/181841/4377617/03_A_para tramas_valeria moreiro.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload103.cargocollective.com/1/5/181841/4377617/03_A_para tramas_valeria moreiro_o.jpg" data-mid="23170674"  border="0" align="left"/&#62;&#60;img src="http://payload103.cargocollective.com/1/5/181841/4377617/03_B_para tramas_valeria moreiro.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload103.cargocollective.com/1/5/181841/4377617/03_B_para tramas_valeria moreiro_o.jpg" data-mid="23170678"  border="0" align="left"/&#62;&#60;img src="http://payload103.cargocollective.com/1/5/181841/4377617/04_A_para tramas_valeria moreiro.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload103.cargocollective.com/1/5/181841/4377617/04_A_para tramas_valeria moreiro_o.jpg" data-mid="23170680"  border="0" align="left"/&#62;&#60;img src="http://payload103.cargocollective.com/1/5/181841/4377617/04_B_para tramas_valeria moreiro.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload103.cargocollective.com/1/5/181841/4377617/04_B_para tramas_valeria moreiro_o.jpg" data-mid="23170684"  border="0" align="left"/&#62;
_

Patterns.
Commissioned work for latortilleria.com

Option 01 is the final one, all the rest are sketches but I liked the outcome. :)

-

Patterns.
Desarrollados para  latortilleria.com

La opción 01 fue la elegida como final, el resto son bocetos que igual me gustaron hacer. :)

</description>
		
		<excerpt> _  Patterns. Commissioned work for latortilleria.com  Option 01 is the final one, all the rest are sketches but I liked the outcome. :)  -  Patterns. Desarrollados...</excerpt>

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	</item>
		
		
	<item>
		<title>Postal</title>
				
		<link>http://valeriamoreiro.com/Postal</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/Postal</comments>

		<pubDate>Sat, 18 Feb 2012 19:22:10 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[postcard, type, c4d]]></category>

		<guid isPermaLink="false">2836143</guid>

		<description> &#60;img src="http://payload26.cargocollective.com/1/5/181841/2836143/contact_me_02.png" width="670" height="448" width_o="670" height_o="448" src_o="http://payload26.cargocollective.com/1/5/181841/2836143/contact_me_02_o.png" data-mid="14602656"  border="0" align="left"/&#62; &#60;img src="http://payload26.cargocollective.com/1/5/181841/2836143/tarjeta_contact me_04.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload26.cargocollective.com/1/5/181841/2836143/tarjeta_contact me_04_o.jpg" data-mid="14410698"  border="0" align="left"/&#62;

_

Postcards intended for self promotion. I had some fun hand drawing the type. 
Prints available soon!
</description>
		
		<excerpt>    _  Postcards intended for self promotion. I had some fun hand drawing the type.  Prints available soon! </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload26.cargocollective.com/1/5/181841/2836143/prt_1367096327.jpg" />

	</item>
		
		
	<item>
		<title>Emilia</title>
				
		<link>http://valeriamoreiro.com/Emilia</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/Emilia</comments>

		<pubDate>Sat, 14 Jan 2012 23:22:09 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[stationery, collage]]></category>

		<guid isPermaLink="false">2608167</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/5/181841/2608167/tarjeta emi_02.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload15.cargocollective.com/1/5/181841/2608167/tarjeta emi_02_o.jpg" data-mid="13191191"  border="0" align="left"/&#62;

&#60;img src="http://payload15.cargocollective.com/1/5/181841/2608167/imagen-01b.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload15.cargocollective.com/1/5/181841/2608167/imagen-01b_o.jpg" data-mid="13191870"  border="0" align="left"/&#62;

&#60;img src="http://payload15.cargocollective.com/1/5/181841/2608167/work in progress_02.jpg" width="600" height="437" width_o="600" height_o="437" src_o="http://payload15.cargocollective.com/1/5/181841/2608167/work in progress_02_o.jpg" data-mid="13191336"  border="0" align="left"/&#62;
_

This is a project made with a lot of love. My sister is an orthopedic surgeon, and as there are just a few female specialists in that area, we thought that her personal cards had to underline pretty much her gender, so the intention was making something very delicate and femenine.</description>
		
		<excerpt>     _  This is a project made with a lot of love. My sister is an orthopedic surgeon, and as there are just a few female specialists in that area, we thought that...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload15.cargocollective.com/1/5/181841/2608167/prt_1326603399.jpg" />

	</item>
		
		
	<item>
		<title>Una geisha para armar</title>
				
		<link>http://valeriamoreiro.com/Una-geisha-para-armar</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/Una-geisha-para-armar</comments>

		<pubDate>Thu, 12 Jan 2012 18:36:00 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[geisha, infographics, illustration]]></category>

		<guid isPermaLink="false">2597090</guid>

		<description>&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_1.jpg .jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_1.jpg _o.jpg" data-mid="13130128"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop2.jpg" width="670" height="473" width_o="1334" height_o="943" src_o="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop2_o.jpg" data-mid="13130131"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop3.jpg" width="670" height="474" width_o="1077" height_o="762" src_o="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop3_o.jpg" data-mid="13130133"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop4.jpg" width="670" height="474" width_o="1129" height_o="799" src_o="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop4_o.jpg" data-mid="13130134"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop5.jpg" width="670" height="474" width_o="1129" height_o="799" src_o="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop5_o.jpg" data-mid="13130137"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop6.jpg" width="670" height="473" width_o="1199" height_o="848" src_o="http://payload14.cargocollective.com/1/5/181841/2597090/una geisha para armar_crop6_o.jpg" data-mid="13130139"  border="0" align="left"/&#62;

Infographics project for school. The work also included the previous full research of the subject 
and later illustrations.

</description>
		
		<excerpt>  Infographics project for school. The work also included the previous full research of the subject  and later illustrations.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/181841/2597090/prt_1326414643.jpg" />

	</item>
		
		
	<item>
		<title>One Choice </title>
				
		<link>http://valeriamoreiro.com/One-Choice</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/One-Choice</comments>

		<pubDate>Thu, 12 Jan 2012 18:26:39 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[school, campaign, advertising]]></category>

		<guid isPermaLink="false">2597032</guid>

		<description>&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597032/revista PUMA XXI.jpg" width="670" height="701" width_o="1270" height_o="1329" src_o="http://payload14.cargocollective.com/1/5/181841/2597032/revista PUMA XXI_o.jpg" data-mid="13129944"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597032/afiche calle.jpg" width="670" height="473" width_o="1755" height_o="1241" src_o="http://payload14.cargocollective.com/1/5/181841/2597032/afiche calle_o.jpg" data-mid="13129940"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597032/publicidad revista nacion.jpg" width="670" height="837" width_o="1299" height_o="1624" src_o="http://payload14.cargocollective.com/1/5/181841/2597032/publicidad revista nacion_o.jpg" data-mid="13129941"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597032/publicidad revista viva.jpg" width="670" height="808" width_o="1346" height_o="1624" src_o="http://payload14.cargocollective.com/1/5/181841/2597032/publicidad revista viva_o.jpg" data-mid="13129942"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597032/rolling stone.jpg" width="670" height="801" width_o="1511" height_o="1807" src_o="http://payload14.cargocollective.com/1/5/181841/2597032/rolling stone_o.jpg" data-mid="13129945"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/181841/2597032/zapas cartel via publica.jpg" width="670" height="473" width_o="1755" height_o="1241" src_o="http://payload14.cargocollective.com/1/5/181841/2597032/zapas cartel via publica_o.jpg" data-mid="13129947"  border="0" align="left"/&#62;

_

School project. Advertising and teaser campaign to promote a new website for custom Puma shoes. The main target proposed were breakdancers, so the campaign also included a dance event.
Developed at school, with Andrés Remazzina and Romina Mayor Clementino.



</description>
		
		<excerpt>  _  School project. Advertising and teaser campaign to promote a new website for custom Puma shoes. The main target proposed were breakdancers, so the campaign...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/181841/2597032/prt_1326413783.jpg" />

	</item>
		
		
	<item>
		<title>Patagonia Finest Teas</title>
				
		<link>http://valeriamoreiro.com/Patagonia-Finest-Teas</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/Patagonia-Finest-Teas</comments>

		<pubDate>Sun, 08 Jan 2012 21:49:27 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[thesis, packaging, identity]]></category>

		<guid isPermaLink="false">2569026</guid>

		<description>&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/1_rebranding.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/1_rebranding_o.jpg" data-mid="12981622"  border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/2_costa_600 x 400.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/2_costa_600 x 400_o.jpg" data-mid="12981661"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/3_estepa_600 x 400.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/3_estepa_600 x 400_o.jpg" data-mid="12981663"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/4_bosque_600 x 400.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/4_bosque_600 x 400_o.jpg" data-mid="12981665"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/5_montaa_600 x 400.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/5_montaa_600 x 400_o.jpg" data-mid="12981666"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/11_caja abierta te verde_dos.jpg" width="600" height="399" width_o="600" height_o="399" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/11_caja abierta te verde_dos_o.jpg" data-mid="12981719"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/7_coleccion montaa.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/7_coleccion montaa_o.jpg" data-mid="12981712"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/8_coleccion costa.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/8_coleccion costa_o.jpg" data-mid="12981713"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/9_coleccion bosque.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/9_coleccion bosque_o.jpg" data-mid="12981714"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/10_a_collecion estepa.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/10_a_collecion estepa_o.jpg" data-mid="12981716"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/10_collecion costados.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/10_collecion costados_o.jpg" data-mid="12981717"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/12_sobres.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/12_sobres_o.jpg" data-mid="12981823"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/13_etiquetas.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/13_etiquetas_o.jpg" data-mid="12981825"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/14_frentes_tea menu.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/14_frentes_tea menu_o.jpg" data-mid="12981826"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/15_crop_tea menu.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/15_crop_tea menu_o.jpg" data-mid="12981827"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/18_degustacin.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/18_degustacin_o.jpg" data-mid="12981832"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/19_degustacin.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/19_degustacin_o.jpg" data-mid="12981833"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/20_crop_degustacin.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/20_crop_degustacin_o.jpg" data-mid="12981835"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/21_exhibidor.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/21_exhibidor_o.jpg" data-mid="12981836"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/22.jpg" width="600" height="369" width_o="600" height_o="369" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/22_o.jpg" data-mid="12981839"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/23.jpg" width="600" height="369" width_o="600" height_o="369" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/23_o.jpg" data-mid="12981841"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/5/181841/2569026/24.jpg" width="600" height="369" width_o="600" height_o="369" src_o="http://payload13.cargocollective.com/1/5/181841/2569026/24_o.jpg" data-mid="12981843"  border="0" align="left"/&#62;



Graduation Project
_

The whole idea was to conceive a metaphor of the Argentine Patagonia, so that took me to propose four different collections representing our landscape: Mountains, Woodlands, Steppe and Shore. Each collection is also catalogued according to the blends: Montaña (Mountain) includes the traditional teas from camellia sinensis, Bosque (Woodland) contains the tisane infusions from dehydrated flowers and fruits; Estepa (Steppe) is the collection for the flavored teas, and Costa (Shore) contains tisane infusions, but from traditional aromatic herbs.
The project also proposed additional packages to the actual brand behavior: individual envelopes for restaurants and spas, single blend packages, tasting packs, wooden chests, and point of purchase displays. The whole project also went beyond packaging including tea menus and advertising.

Featured at Lovely Package

_
ES.

Proyecto de Graduación

Se trabajó en el rediseño de una marca de té, Patagonia Finest Teas. La propuesta tiene como propósito sentar las bases de los tres niveles de estructuración de la identidad de la marca: el axiológico, el narrativo y el de superficie (Andrea Semprini: El marketing de la marca).

El discurso se pone de manifiesto a través de la conjunción de la leyenda “finest teas” y el slogan “south sofistication”. Se busca una conexión entre el producto de Argentina, con el resto de los productos del rubro a nivel internacional sin perder de vista el origen; entonces se conjugan elementos gráficos que se asocien con la idea de sofisticación y de Patagonia.

Se buscaron referentes que permitan ir más allá de las concepciones culturales que cualquier extranjero pueda interpretar del origen, sino algo único y característico de la Patagonia, que resulte lo suficientemente “supremo”,  por encima de cualquier interpretación social. Tal concepto viene a ser la naturaleza misma, la Patagonia en su estado puro, la casa de cuatro distintos ecosistemas: costa, estepa, bosque y  montaña.

Dichas divisiones se vuelcan en la tipificación de las líneas de té, clásico, de hierbas, saborizado y de frutas deshidratadas, a través de patterns (texturas visuales) que representen dichos espacios. No se trata de que cada árbol o animal se reconozca de manera enciclopédica, sino mas bien que se entienda la multiplicidad de vida en nuestro suelo, y que los productos en conjunto, conformen una metáfora del origen.

Este proyecto fue publicado en Lovely Package





</description>
		
		<excerpt>     Graduation Project _  The whole idea was to conceive a metaphor of the Argentine Patagonia, so that took me to propose four different collections representing...</excerpt>

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	</item>
		
		
	<item>
		<title>Rejection</title>
				
		<link>http://valeriamoreiro.com/Rejection</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/Rejection</comments>

		<pubDate>Sun, 08 Jan 2012 20:46:54 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[body, photo manipulation, c4d]]></category>

		<guid isPermaLink="false">2567886</guid>

		<description>&#60;img src="http://payload13.cargocollective.com/1/5/181841/2567886/rejection_post.jpg" width="567" height="756" width_o="567" height_o="756" src_o="http://payload13.cargocollective.com/1/5/181841/2567886/rejection_post_o.jpg" data-mid="12980373"  border="0" align="left"/&#62;

"denial is also a way of identification."

_

Study of the body language. Intervention on photography.

</description>
		
		<excerpt>  "denial is also a way of identification."  _  Study of the body language. Intervention on photography.  </excerpt>

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		<media:thumbnail url="http://payload13.cargocollective.com/1/5/181841/2567886/prt_1326076522.jpg" />

	</item>
		
		
	<item>
		<title>Life is change</title>
				
		<link>http://valeriamoreiro.com/Life-is-change</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/Life-is-change</comments>

		<pubDate>Sun, 08 Jan 2012 15:44:31 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[poster, experimental, c4d]]></category>

		<guid isPermaLink="false">2567616</guid>

		<description>&#60;img src="http://payload13.cargocollective.com/1/5/181841/2567616/life is change_back.jpg" width="670" height="947" width_o="1754" height_o="2480" src_o="http://payload13.cargocollective.com/1/5/181841/2567616/life is change_back_o.jpg" data-mid="12972329"  border="0" align="left"/&#62;

Poster intended for self promotion. The idea was to connect different shapes to represent a mutation from a pyramid to a sphere.</description>
		
		<excerpt>  Poster intended for self promotion. The idea was to connect different shapes to represent a mutation from a pyramid to a sphere.</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload13.cargocollective.com/1/5/181841/2567616/prt_1326059063.jpg" />

	</item>
		
		
	<item>
		<title>Place_r</title>
				
		<link>http://valeriamoreiro.com/Place_r</link>

		<comments>http://valeriamoreiro.com/following/valeriamoreiro.com/Place_r</comments>

		<pubDate>Sun, 08 Jan 2012 15:06:52 +0000</pubDate>

		<dc:creator>Valeria Moreiro</dc:creator>
		
		<category><![CDATA[postcard, experimental, photography]]></category>

		<guid isPermaLink="false">2567452</guid>

		<description>&#60;img src="http://payload13.cargocollective.com/1/5/181841/2567452/place_r.jpg" width="670" height="491" width_o="2048" height_o="1503" src_o="http://payload13.cargocollective.com/1/5/181841/2567452/place_r_o.jpg" data-mid="12971319"  border="0" align="left"/&#62;
_

Postcard. Self promotion.
The original picture was taken from an airplane at Los Roques, Venezuela.</description>
		
		<excerpt> _  Postcard. Self promotion. The original picture was taken from an airplane at Los Roques, Venezuela.</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload13.cargocollective.com/1/5/181841/2567452/prt_1326056994.jpg" />

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